Digital Garage Workshops

Digital Garage

Starting up? Running your own business? Join us on these tutor-led workshops with FREE supported online learning, in a relaxed informal environment with the opportunity to network and share experiences.

To attend these free workshops, you must be aged 17 or over, the owner of, an employee of, or a likely future employee of a business of sole traders, business owner or employee, employees of charities or students/young people building skills for employment.

What is Digital Garage?

Google Digital Garage provides you with a simple way to navigate digital marketing concepts and gain the knowledge you need to feel confident. Whether it’s content marketing, online advertising, mobile marketing or selling products online, it is organised into bite-sized video lessons and quizzes so that it’s easy for you to either pick up new skills or brush up on your existing knowledge. 

Learn how to build an online business strategy, improve how a website ranks on search engines, and use analytics tools to understand online performance. Whatever your interest, there’s a topic here to help you meet your online goals.

The digital marketing topics have been created by experts and allow you to learn at your own pace. Take the lessons in chunks or complete multiple topics at once - whenever and wherever you want.

And if you’d like to get the most of the course, there’s also an option to complete all topics and assessments and be awarded the official Google Digital Garage Certification, offered in partnership with the Interactive Advertising Bureau. 

No matter what your skill level is or what you’d like to achieve, Google Digital Garage will help you build your digital marketing skills. Improve how your business performs online, boost your CV, or just jump in to learn something new.

Building your Web Presence and Your First Steps in Online Success - 02/06/18 *SOLD OUT*

Build your Web Presence

THIS WORKSHOP IS NOW SOLD OUT

From website to local listings; mobile apps to social media, there are lots of ways to be found online. If a website is the best fit for your goals, you'll need to have a basic grasp of how they work. Having design and usability best practices under your belt will help you build a website that tells your story well, and allow your customers to find what they need.

You'll learn about:

  • Choosing your online presence
  • How websites works
  • Key website ingredients
  • Websites and your business goals
  • Making your website easy to use
  • Website design do's and don'ts

Your First Steps in Online Success

There are many ways to promote a business online. But before you get started, you should familarise yourself with how these digital channels work, which options are best suited to you, and how to set up a clear plan or strategy that will help you achieve your goals and assess your results.

In this part of the workshop you will learn about:

  • Your online goals
  • Building your online presence
  • Marketing your online presence

Book your free place

 

 

Get Started and Discovered with Search - 09/06/18

Get Started with Search

Search engines make it simple to find what you're looking for with a click of a button. But how do they work, and how can you improve your visibility on them? Learn the difference between organic and paid search results and why advertising on search engines is so effective.

You'll learn about:

  • Search engine basics
  • How search engines work
  • How search engines see the web
  • Organic search explained
  • Paid search explained
  • Google search console

Get Discovered with Search

Search Engine Optimisation might sound like a mouthful, but once you understand how search engines work you'll be on your way to becoming SEO confident. Learn how to develop an adaptable SEO plan, identify the most effective keywords, and which tools can help you measure what matters.

In this part of the workshop you will learn about:

  • Introduction to search engine optimisation (SEO)
  • The importance of an SEO
  • The SEO process
  • How to choose keywords
  • Setting realistic SEO goals

Book your free place

 

 

Building your Online Shop and Get Noticed Locally - 16/06/18

Build your Online Shop

Tap into the world of e-commerce and learn how to effectively sell your products online. From the tools you'll need to build your online shop from scratch, to payment methods and managing orders - this introductory topic will get you on youe way.

You'll learn about:

  • Using e-commerce to sell
  • Taking payments and managing orders

Getting noticed locally

If you have a physical storefront, you'll need to harness local online marketing in order to reach customers. Ensure you're visible to people close to your store by creating a listing in local directories, engaging in mobile marketing and building a local search presence.

In this part of the workshop you will learn about:

  • Marketing to locals
  • The power of local directories

Book your free place

 

 

Help People Nearby find you Online & Make Mobile Work for You - 23/06/18

Help people nearby find you online

Thanks to search engines, local directories and social networks, reaching customers who are physically close to a store is a relatively easy task. Learn some ways to take advantage of that unique opportunity to attract customers, by mastering local advertising, mobile marketing and more.

You'll learn about:

  • Using digital to advertise locally
  • Reaching locals on their mobiles
  • The importance of being found in local search results
  • Making the most of mobile features, like GPS and apps
  • Using paid advertising to reach a local audience on the go

Make mobile work for you

With mobile video consumption on the rise, it makes sense to include mobile in your advertising strategy. Understanding the options and tools available and how to choose the right keywords and ad formats will set you up to succeed in your first mobile marketing campaign.

In this part of the workshop you will learn about:

  • Advertising on mobile
  • Search campaigns for mobile
  • Display campaigns for mobile
  • Social media campaigns for mobile
  • Video campaigns for mobile

Book your free place