Digital Garage Workshop: Building your Online Shop and Get Noticed Locally
Starting up? Running your own business? Join us on these tutor-led workshops with FREE supported online learning, in a relaxed informal environment with the opportunity to network and share experiences.
Build your Online Shop
Tap into the world of e-commerce and learn how to effectively sell your products online. From the tools you'll need to build your online shop from scratch, to payment methods and managing orders - this introductory topic will get you on youe way.
You'll learn about:
- Using e-commerce to sell
- Taking payments and managing orders
Get noticed Locally
If you have a physical storefront, you'll need to harness local online marketing in order to reach customers. Ensure you're visible to people close to your store by creating a listing in local directories, engaging in mobile marketing and building a local search presence.
In this part of the workshop you will learn about:
- Marketing to locals
- The power of local directories
To attend this free workshop, you must be aged 17 or over, the owner of, an employee of, or a likely future employee of a business of sole traders, business owner or employee, employees of charities or students/young people building skills for employment.
What is Digital Garage?
Google Digital Garage provides you with a simple way to navigate digital marketing concepts and gain the knowledge you need to feel confident. Whether it’s content marketing, online advertising, mobile marketing or selling products online, it is organised into bite-sized video lessons and quizzes so that it’s easy for you to either pick up new skills or brush up on your existing knowledge.
Learn how to build an online business strategy, improve how a website ranks on search engines, and use analytics tools to understand online performance. Whatever your interest, there’s a topic here to help you meet your online goals.
The digital marketing topics have been created by experts and allow you to learn at your own pace. Take the lessons in chunks or complete multiple topics at once - whenever and wherever you want.
And if you’d like to get the most of the course, there’s also an option to complete all topics and assessments and be awarded the official Google Digital Garage Certification, offered in partnership with the Interactive Advertising Bureau.
No matter what your skill level is or what you’d like to achieve, Google Digital Garage will help you build your digital marketing skills. Improve how your business performs online, boost your CV, or just jump in to learn something new.